Friday, December 30, 2011

Cuban MBAs? A Spanish School Hopes to Train Havana's Future Moguls (Time.com)

This post is in partnership with Worldcrunch, a new global-news site that translates stories of note in foreign languages into English. The article below was originally published in Am?ricaEconom?a.

(HAVANA) -- Even before Cuba began cracking its doors open to capitalism, Paulino Garcia always displayed an entrepreneurial spirit. He spent two years at a university in the Soviet Union before returning to his native Cuba to continue his law studies at the University of Havana. After working for a firm called Climex, Garcia eventually managed to open his own restaurant in 1996, thanks to a new law introduced that allowed people to work for themselves.

"I built it from nothing, and with a lot of sacrifice," Garcia says. "I really wanted to have my own restaurant."

When Cardinal Jaime Ortega Alamino told Jos? Luis Mendoza, the president of the Catholic University (UCAM) in Murcia, Spain, that all of the administrators and owners of small businesses in Cuba needed to go to business school, he was thinking about people like Garcia. (See how the Catholic Church is making a comeback in Cuba.)

At the end of 2010, Raul Castro's government changed the rules and opened up the economy to a small amount of private business. In November, it announced that barber shops and small cafeterias would become private, and that he would allow an expansion in the number of small restaurants like Garcia's. Now people are starting to realize that running a business requires more than just intuition and common sense.

"The cardinal was reflecting on this need, and our president offered to help fill it," says Gonzalo Wandosell, the vice-dean at the Business Management School at UCAM.

The classes began on Sept. 26 in a symbolic building: the old seminary of San Carlos and San Ambrosio, founded in 1689 and home to the Cultural Center of Father Felix Varela. Wandosell indicated that the 45 founding students come from both state-run companies and private companies, and that there is no requirement for students to be Catholic. "They are engineers, lawyers and economists."

The Church's role in the new MBA program has been substantial. Since 1959, the Cuban clergy has been enemy No. 1 of the revolution, although the Church-state relationship has improved substantially since then, especially after Pope John Paul II's 1998 visit. (See pictures from Fidel Castro's years in power.)

On the other hand, the financing for the project has come from a Spanish university, the colonial power up until 1898, which many Cubans still refer to as the Motherland. The connections between the two countries didn't chill in the wake of the Communist revolution, with Spanish investment in Cuba still strong today.

In contrast to the costly programs in other countries, the Cuban MBA is free for students, with the costs covered by the University and donations from businesses in Murcia.

According to Wandosell, the Spaniards are taking care of the instructors' salaries and travel expenses, while the Church "supplies the buildings and coordinates with local instructors," as their director, father Yosvani Carvajal, said.

It isn't the first program of its type attempted Cuba. The Argentinian Business School ADEN tried it first, and was followed by a series of other high-profile trials and failures.

The innovation in the UCAM program is that it is the only one directed exclusively towards entrepreneurs and sole proprietors. That is not the case at the MBA program at the University of Havana, where students must be employed by an official state business to be accepted. (See "Cuba's Big Layoffs: What to Do with the Unemployed?")

Not Recognized at Home
Majel Reyes Quesada, an MBA student with a Bachelor's degree in English, said he had practical reasons for wanting to do the program. "I see myself doing something in the future, with the possible new economic opening," he said. "Maybe I'll create a small business."

This is a typical student profile, and it can explain the pragmatic character of the curriculum. "In Spain we would call it professional master's degree," explains Wandosell. "It offers advanced training in business management, but is very orientated toward small and very small businesses and cooperatives, which are the type of enterprises that are being started in Cuba."

In spite of the recent reforms, there are still substantial obstacles for potential entrepreneurs on the island nation. On the one hand, the list of authorized activities precludes Cubans from opening businesses likely to grow large. For example, a book-repair shop is ok, but a publishing house is not. An artisan bricklayer can open his or her own business, but not a construction company. No such company can open while Cuba's constitution specifies that "the economic system is based on socialist principles." (See "Cuba?s Communist Codgers Keep Control.")

In addition, there is no credit or micro-credit system. Without any access to start-up funds, entrepreneurship opportunities remain limited; and finding funding can be a major obstacle even for people with family abroad. And although the Communist Party passed a resolution during their most recent congress to liberalize the wholesale markets, the reforms have yet to be implemented.

Is this the back door to Cuba's capitalist tradition? Father Carvajal offers the Church's non-ideological position: "It is for Cuba's benefit. The graduates are for Cuba."

At the end of their program, the MBA students will have a degree recognized in the European Union, but not in their own country. The Education Ministry will not officially sanction the program until it is paired with a Cuban university.

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