Forget the Happy Meal. 'Lorax' gets green tie-ins (omg!)

LOS ANGELES (AP) ? Dr. Suess' anti-industrial crusader, The Lorax, is about to become a big-time corporate spokesman.

Universal Pictures will begin promoting its latest movie featuring the character from the rhyming children's books this month with a host of commercial tie-ins for eco-friendly products.

The animated movie, "Dr. Suess' The Lorax," is set for release March 2 in North America.

It's about a creature who "speaks for the trees" and fights rampant industrialism in a retelling of the classic first published in 1971.

The studio's nearly 70 launch partners ? including the U.S. Environmental Protection Agency and Whole Foods Market ? are seeking to latch onto the Lorax's nature-friendly message.

Source: http://us.rd.yahoo.com/dailynews/rss/entertainment/*http%3A//us.rd.yahoo.com/dailynews/external/omg_rss/rss_omg_en/news_forget_happy_meal_lorax_gets_green_tie_ins080318772/44453340/*http%3A//omg.yahoo.com/news/forget-happy-meal-lorax-gets-green-tie-ins-080318772.html

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