As we have said on this site several times the Farming Sector, especially the CLA and far less so the NFU has been appalling at its own PR not always realising that claims with a sense of entitlement especially the th top tier of landowners in terms of wealth go down like a lead balloon with the public. ?Some attempt at reversing that come from the latest NFU report ?Farming Delivers? and which is a good read. ?As Peter Kendall NFU president in the forward states
the range of outputs?expected of the industry has been widening.?Farmers and growers are no longer simply?producers of raw materials for the food industry.?That is still an important role, especially in a?period in which food security can only move?up the list of national priorities, but to it have?been added the imperatives of producing safe,?high quality, sometimes local and organic food;?of providing what are known as ?eco-system?services?, like landscape management, water?quality and flood risk reduction; and of making a?vital contribution to renewable energy supplies.
In the NFU, we decided that it was time to move?on from explaining why farming matters to Britain,?to measuring and recording the very real benefits
which farming delivers for Britain. In so doing,?we wanted to move away from the inward looking?yardstick of farm incomes as being the?be-all and end-all of the industry?s success,?to an outward-looking series of indicators?measuring farming?s contribution to the economy,?the environment, renewable energy, employment?and careers and the security and quality of the?nation?s food supplies.
Farming?s GVA totals ?8.84 billion ? or has seen an increase of 25 per cent last year. The report website is here. ?The report is here
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